For Whitney Evans Beauty, our primary goal was to answer one question: why us? With dozens of salons in the Knoxville area, establishing strong brand awareness was essential. In other words, we wanted clients to know us before they even sat in our chair. We focused on creating content that felt personable and light-hearted while also highlighting the salon’s high-quality services. Through relevant internet trends, digital graphics, and chic branding photos, we sought to communicate that we were, in fact, your new hair bestie!